PureTrails New Zealand Respects Your Privacy

The protection of your personal information is very important to us. We believe that at all times you should know what we do with your personal information. Our commitment to ensure the privacy and the security of the information you supply is listed below.

We do not share, sell or trade any of the information collected via our web site, including email addresses, telephone numbers, postal addresses and names, with any companies or organizations under any circumstances. If you receive information from PureTrails New Zealand, it is because you have requested it, or a friend / colleague has requested it on your behalf.


What personally identifiable information do we collect from our website?

Visitors to our web site may opt to supply personally identifiable information (such as name, address, email address and/or telephone numbers) for various purposes, including to request further information about our trips or to book a trip. PureTrails New Zealand will only use this personal information for the purpose for which it was supplied. We use e-mail links located on this site to allow you to contact us directly via e-mail. We use the information provided in your e-mail to respond to your questions or comments.


Your choice to ‘opt out’ is respected

If you have opted to receive communications from us and at a later stage change your mind, you may contact us to have your name removed from our distribution lists. In fact, steps to unsubscribe will be contained in all our communications. Otherwise, please send an email to info@puretrailsnewzealand.co.nz with the words ‘unsubscribe’ in the subject bar.


Correct and update-to-date information

If you would like to verify or change the data we have received from you please contact the PureTrails New Zealand office.


Anonymous information collected

In order to continually improve our site and ensure its relevance to our viewers we collect anonymous click-stream information from every visitor to our website, such as pages viewed, date and time, and browser type and IP numbers are used to determine domain type and geographic region.


How does the PureTrails New Zealand website use cookies?

We use a technology called ‘cookies’ for your benefit. They are used to recognize your computer, so that you are not required to enter the same information each time you log on to our site. A message is given to a web browser by a web server, the message is then stored by the browser in a text file called cookie.txt. Each time the browser requests a page from the server, this message is sent back. A cookie’s main objective is to identify users and personalise their visit by customising web pages for them for example by welcoming them by name next time they visit the same site. A site using cookies will usually invite you to provide personal information such as your name, e-mail address and interests.


Links to other web sites

This site contains links to other web sites. Please be aware that when you click on one of these links, you are entering another site. We encourage you to read the privacy statements of these linked sites as their privacy policy may differ from ours.



PureTrails New Zealand uses retargeting to advertise online. Third-party vendors show our ads on sites across the internet. PureTrails New Zealand and third-party vendors use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to our website.


Credit Card security

PureTrails New Zealand provides a safe and secure ecommerce environment. We protect the security of your credit card data by the following measures: PureTrails New Zealand does not hold or store your credit card details in any form, electronically or otherwise. We use Payment Express to provide a secure environment for the authorisation of credit card and charge card transactions between your browser and our financial institution. Confidential information including card details are encrypted using industry standard SSL 128-bit encryption technology.

When you have entered a secure environment you will note the URL (web address) is prefixed by ‘https://secure.’. Certain browsers may also show a padlock in the footer. You can rest assured that this is among the most secure forms of online payment available.


If you have any queries, concerns or comments about our Privacy Policy, please contact the PureTrails New Zealand office.