Since we began operating our cycle tours and guided walking tours in 2003, we have become affiliated with a number of tourism organisations within New Zealand.


qualmarkQualmark – Endorsed Activity

Qualmark is New Zealand tourism’s official quality assurance organisation, providing a trusted guide to quality travel experiences. This is an independent quality audit process conducted by a joint venture organisation representing the New Zealand Tourism Board. The audit examines virtually every aspect of our company’s operation – from safety plans to employment, financial planning to vehicle maintenance.




tia-member-blue-squareTIA – Member

The Tourism Industry Aotearoa is the largest representative body of tourism operators in New Zealand. It is a membership-based and private sector trade organisation with about 1500 members who collectively make up 85% of the country’s tourism turnover.





doc-approved-logo-223DOC – Concessionaire

The Department of Conservation is the government funded agency responsible for managing New Zealand’s public conservation land (which is about 30% of our total land mass!) PureTrails New Zealand has gone through a lengthy process to obtain ‘concession permits’ in order to operate commercial activities on public conservation land.




ctonz_logoCTONZ – Founding member

Cycle Tour Operators New Zealand (CTONZ) was formed in November 2006 when 13 operators met in Christchurch and agreed to form a professional organization of cycle tour operators. The aim of the group is to promote cyclist safety on New Zealand roads, trails & cycling routes and encourage professionalism amongst New Zealand cycle tour operators with all companies operating to the same approved standards.