Qualmark is New Zealand tourism’s official quality assurance organisation, providing a trusted guide to quality travel experiences. A Silver Award is evidence of a sophisticated tourism business that consistently exceeds visitor expectations. Proactive leadership and management ensure that a culture of high performance is evident throughout the entire business. The business will have a real focus on continuously improving their economic, social and environmental performance to ensure the tourism product they deliver is a genuine, constantly improving sustainable experience.
PureTrails New Zealand has signed up to the New Zealand Tourism Sustainability Commitment. To deliver on this, we must achieve ambitious economic goals while sharing the overwhelming benefits with supportive host communities, contributing to restoring, protecting and enhancing our natural environment, and continuing to be a high quality destination of choice for domestic and international travellers.
‘Nga Haerenga, The NZ Cycle Trail’ originated as a partnership project between the Government and the Green Party of New Zealand. It all started with an idea in February 2009 to build a network of cycle trails that would provide a healthy and enjoyable way for Kiwis and International visitors to see the country, and generate economic, social and environmental benefits for our communities. The Government invested $50 million into turning this idea into a reality, with additional contributions of $30 million from local Government and cycle trail Trusts resulting in 23 Great Rides being established across the country.
The Tourism Industry Aotearoa is the largest representative body of tourism operators in New Zealand. It is a membership-based and private sector trade organisation with about 1500 members who collectively make up 85% of the country’s tourism turnover.
The Department of Conservation is the government funded agency responsible for managing New Zealand’s public conservation land (which is about 30% of our total land mass!) PureTrails New Zealand has gone through a lengthy process to obtain ‘concession permits’ in order to operate commercial activities on public conservation land.
Cycle Tour Operators New Zealand (CTONZ) was formed in November 2006 when 13 operators met in Christchurch and agreed to form a professional organization of cycle tour operators. The aim of the group is to promote cyclist safety on New Zealand roads, trails & cycling routes and encourage professionalism amongst New Zealand cycle tour operators with all companies operating to the same approved standards.